A Report on the Customer Care Strategy of Coca-Cola
Report written by: LI TINGKAI
Date: December 6, 2013
Class: Business in IT
Table of Contents
The aim of this report is to provide information on the customer care strategy of Coca-Cola written by Li Tingkai. The report will cover the details of the customer care strategy of Coca-Cola. In more specific, it contains the description of customer care strategy, the system of customer service details and standards, requirement of recruitment, customer feedback system. At the same time, the suggestion and evaluation of customer care strategy in Coca-Cola will be given at the back.
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The Coca-Cola Company is one of the largest soft drink companies in the world, with more than 500 beverage brands which provide cool drinks for people in the world every day. In addition to coke, the Coca-Cola Company has 12 brands which are value over $12, including Sprite and the Fender, Coke zero, and Georgia coffee. Coca-Cola is the world's largest soft drink, fruit juice, fruit juice drinks, tea and ready-to-drink coffee suppliers in the world. Through the global large distribution system, there are more than 200 countries consumers enjoy more than 1.6 billion cup of Coca-Cola product daily.
3.2 Strategy of customer care
The Coca-Cola distribution in China has more than 100 sales site, one of the important reasons is that Coca-Cola 3A strategy (Availability, Affordability and Acceptability). It means that the Coca-Cola system is execute "3 A" strategy and trying for a long time. Products are sale to consumers’ hand, and let consumer remember this brand. By providing something new and original products or services will make deep impression on customer and providing customers some special needs...
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