unit 11 customer relations

Topics: Customer service, Marketing, Customer Pages: 3 (353 words) Published: March 7, 2014

Assignment front sheet
Learner name
Assessor name

Babatunde Lawanson
Date issued
Completion date
Submitted on
6th March 2014
14th March 2014

Qualification
Unit number and title
BTEC Level 2 Diploma in Business and Enterprise
UNIT 11: Customer Relations in Business

Assignment title
Customer types and their needs and expectations.
In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found.

Criteria reference
To achieve the criteria the evidence must show that
the student is able to:

Task no.

Page numbers
P1
Describe three different types of customers and their needs and expectations.

1

M1
Explain how different customers’ needs and expectations can differ.

1

Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.

Learner signature: Date:

Assignment brief
Unit number and title
11: Customer Relations in Business
Qualification
BTEC Level 2 Diploma in Business and Enterprise
Start date
6th March 2014
Deadline
14th March 2014
Assessor
Babatunde Lawanson

Assignment title
Customer types
The purpose of this assignment is to: show an understanding of the different types of customers and the need to meet the varying needs and expectations of these customers. Scenario – as part of the selection process for a part-time position in a well-known retail store, you have been asked to provide information on your knowledge of customers’ needs and expectations. You have been asked to present this information in a booklet.

Task 1
P1 – describe three different types of customers and their needs and expectations. You will need to include examples of both internal and external customers and explain how the needs and expectations of each type differs.

M1 – To meet...
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