Tv Manufacturing Industry in India

Topics: Television, Plasma display, Cathode ray tube Pages: 11 (3275 words) Published: March 28, 2013
Analysis of

TV Manufacturing Industry

By: Manglesh R. Yadav

Table Of Contents:

1. History Of TV in India3
2. Samsung Electronics3
3. LG Electronics8
4. SONY11
5. Videocon13
6. My View15
7. References17

Television Manufacturers and their growth

History Of TV in India:

Television has been in India for over 40 years now. During the first few years the growth of television was very sparing and the distribution happened of mostly black and white sets. This was because in the early period the people used to think of it as a luxury item without which the life could go on. It is in the last 25 years that the television market has picked up pace and is growing rapidly. A very significant year in the advent of television industry in India was 1982. This was the time when the Indian government allowed import of thousands of color TV sets for the broadcast of Asian Games held in New Delhi. After this the real boom of TV industry started. Today India is the largest market for TV sets and also viewership. Not only this, but overall TV industry is the most booming sector among consumer electronics in India.

The main market capture is divided in between Samsung, LG, Sony, Panasonic, etc.


Samsung Electronics is a South Korean organization which manufactures TV and is globally the leader in LCD TV section. For over 70 years Samsung Electronics has served the world with new innovations. On March 1, 1938, founding chairman Byung-Chull Lee started business in Taegu, Korea. Samsung started the production of its first Black and white television (model: P-3202) in 1970. In the phase from 1990-99 Samsung came up with lot of innovations and they were the first company to produce and supply a whole line of digital TVs. In 2010 Samsung Electronics began mass producing industry’s first 3D TV panel. Over the years Samsung has won lot of awards for its TV manufacturing capabilities. “At Samsung, we follow a simple business philosophy: to devote our talent and technology to creating superior products and services that contribute to a better global society”.

The vision for Samsung is “"Inspire the World, Create the Future." “This new vision reflects Samsung Electronics’ commitment to inspiring its communities by leveraging Samsung's three key strengths: “New Technology,” “Innovative Products,” and “Creative Solutions.” -- and to promoting new value for Samsung's core networks -- Industry, Partners, and Employees. Through these efforts, Samsung hopes to contribute to a better world and a richer experience for all.”

Samsung has huge variety of TV types to select from:
The Future Smart TV
It has very good picture quality. The new series in this category has voice and motion control, Face recognition. It also has good 3D experience. There are a total of 31 different TV sets available in this category belonging from series 4 to series 8 and also from 19 inches to ones above 50 inches. The TV sets also range from 13000 rupees to 273000 rupees.

See Richer Colours with Wide Colour Enhancers.
It has a slim design and it produces crisp picture quality. The colours in the picture seem to come to life because of its stunning LCD screen. There a total of 4 different variants present in this section. All this are in series 4 and are present in 22 inches and 32 inches sizes. The TV sets range from 13000 rupees to 28000 rupees.

Plasma TV:
Ultimate BIG Screen Entertainment.
It has stunning design and picture quality. You get smooth motion pictures, high contrasting picture quality with motion control and face detection. The TV set also provides web connectivity. There are a total of 8 different variants present in this section. The TV sets series is 4+, 5+, and 8+. The TV is present in 43 inches, 51 inches and 64 inches. The cost ranges from 38000 to 240000.

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