THE INFLUENCES OF TELENOVELA PROGRAMS OF THE TWO MAJOR TELEVISION NETWORK IN THE PHILIPPINES (ABS-CBN AND GMA NETWORK) AMONG THE FOURTH YEAR STUDENTS OF BETIS HIGH SCHOOL

Topics: Television, Television network, GMA Network Pages: 14 (3419 words) Published: March 10, 2014
THE INFLUENCES OF TELENOVELA PROGRAMS
OF THE TWO MAJOR TELEVISION NETWORK
IN THE PHILIPPINES (ABS-CBN AND GMA NETWORK)
AMONG THE FOURTH YEAR STUDENTS OF
BETIS HIGH SCHOOL

A Research Paper
Presented to

In Partial Fulfillment
of the Requirement for
English IV

February
2014
Table of Contents

Chapter I
Introduction……………………………………………………………….. 3
Conceptual Framework…………………………………………………… 6
Statement of the Problem………………………………………………….7
Assumptions.………………………………………………………………8
Null Hypothesis……..…………………………………………………….8
Significance of the Studies…………………………………………………9
Scope and Limitation……………………………………………………….11
Definition of Terms………………………………………………………..12 Chapter II
Related Literature………………………………………………………….14
Related Studies……………………………………………………………17
Summary………………………………………………………………….20
Conclusion…………………….…………………………………………20
Recommendation…………………………………………………………20
Bibliography..……………………………………………………………22

CHAPTER I
THE PROBLEM

Introduction

Kapuso or Kapamilya? Which of the two do you prefer? These terms are well-known in the Philippines because this symbolizes the major T.V networks in the Philippines television and this really influences most of the people. Most of the Filipino people always talk about the shows of these two networks, sometimes they even debated about what network has the highest ratings.

If someone says Kapuso, they are talking about the GMA network and surely they are watching most of the shows of this network like Prinsesa ng Buhay ko, Adarna, and Villa Quintana. And if someone says Kapamilya, they are talking about ABS-CBN network and they are probably watching the shows Be careful with My Heart, Annaliza and Honesto.

GMA network Incorporated, a Philippines multi-media conglomerate, is a television network in the Philippines. GMA provides news and entertainment programs through its forty seven fully owned television relay stations, four affiliate television stations and thirty four radio stations throughout the Philippines. The network also offers its shows worldwide through GMA PinoyTV, GMA LifeTV and Internet TV myGMA.com.ph.

ABS-CBN Broadcasting Corporation (Alto Broadcasting System-Chronicle Broadcasting Network) is a Philippines-based multi-media conglomerate. It is an integrated media and entertainment company in the Philippines with 42 subsidiaries. ABS-CBN is principally involved in television and radio broadcasting, as well as the programming for domestic and international audiences and other related business.

Ever since the 1ate 1940s when television first became available, social scientists have been interested in its effect on behavior. Originally seen as entertainment for adults and older children, television in the twenty-first century is watched by all age groups, including infants. More than 80 percent of homes in the Philippines have at least one television set. Many have more.

Factors that increase the likelihood of heavy television viewing by student include low socioeconomic status, living in a single parent household, and being born to a teenage mother. Viewing time is also increased by parental beliefs that television viewing does not hurt student and improves their vocabulary and imagination. Heavy parental television viewing, multiple television sets at home, television in the child's bedroom, and using television to distract student all increase the likelihood that student will become heavy television and video watchers.

It is generally believed that television has become a very powerful medium and its contact, no doubt, can change the likes and dislikes, learning and social habits. In recent years increased attention has been focused by many professionals with regard to its impact on human lives at any stage of development. Television is considered to be potentially strong agent for children, adolescents and other family...

Bibliography: on Hedia Education. Paris: UNESCO, 1987.
Soukop, Paul A. Christian Communication: A Bibliographical Survey. New York: Greenwood Press, 1989.
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