The Dynamics, Challenges, and Prospects of Indian Television

Topics: Television, Television stations in India, Broadcasting Pages: 18 (6059 words) Published: May 1, 2008
Aberdeen Business School


Research Proposal


Submitted by

Kalyan Priya Dasgupta (0701626)
MSc Management

Date: 25th April 2008

Submitted To:
Dr Seonaidh McDonald


Sr. No.TitlePage No.
2Provisional title3
3Statement of the proposal3
4,5Aim of the study & Objective4
6Literature review4-15

In the current liberalized environment that is characterized by information and knowledge base, the media, particularly the satellite television news channels, is a very powerful medium that plays a significant role in shaping public opinions and beliefs, and disseminating correct information and knowledge with a huge responsibility on their shoulders. Such dissemination of news, views, and other information has far-reaching affects on societies, businesses, and governments. At the same time, today, the electronic media attracts the best talent in the country. When talented people work in such an industry, society expects them to act in a more accountable manner and provide it with those news stories that will increase their knowledge, their sources of information, and inspire them to inculcate a feeling of responsibility toward society.

Indian Television News channels are loosing their impulse of providing quality journalism towards its viewers- A research study.


There is a myth that the Indian News Channels are loosing their vanguard and thereby becoming Entertainment Channels providing cheap sensationalism in order to gain Television Rating Point/ Revenues & to maintain their sustainability in the overtly crowded Indian satellite broadcasting industry.


The aim of the study is to critically analyse or examine the transition of the Indian satellite news channels from information rich sources to information poor resources.


The objectives of the study are:-
To conduct a survey targeted to non-resident Indians (N.R.I.'s) living in Aberdeen to understand their perceptions on the Indian Satellite Television News channels. • To examine which Indian TV News channels the N.R.I.'s consider their favourite and whether these TV news channels have been promoting news, views, and other programs related to N.R.I.'s. The basic intention behind this survey is to generate more interest and awareness among British N.R.I.'s toward issues and news originating in their homeland and elsewhere so that they remain well informed about happenings in India. • To elicit suggestions, and to determine whether the TV news channels need to be regulated in order to make them more accountable to the society. •To scrutinize the viewers acuity on Indian news broadcasters in compare to other global news provider. •To examine the potential of new technology (web broadcasting, mobile TV, IPTV etc).

Television in India is undergoing significant changes in the current liberalized environment. To understand these changes, one needs to have some brief idea of the road covered by the television channels so far. The journey started as an experimental basis with a financial grant from UNESCO in 15th September 1959. The makeshift studio at Akashvani Bhavan in New Delhi was chosen for location of the experiment. The experiment started with one-hour program, broadcast twice a week, on community health, citizen rights, education and traffic sense etc. As far as news is concerned, it was launched exactly six years after the inception of television broadcasting. Daily one-hour program with a news bulletin was served to the Indian viewers. But one major drawback of television was that you could not enjoy the original colour of the objects because of black and white transmission. First...

References: 4. Daily News and Analysis. 2005. "Now, a Counterview from the Accused." Available from [Accessed on 18.4.08]
5. The Big Fight, 2003
8. Mahapatra, Devi Prasad. 2005. "Booming: Television News Channels in India." Available from [Accessed on 22.4.08]
9. Vivek
10. Yadav, Kiran, and Neha Sharma. 2006. "News Unbridled." The Financial Express. Available from [Accessed on 23.4.08]
1. Rao, Shakuntala, and Navjit Singh Johal. 2006. "Ethics and News Making in the Changing Indian Mediascape." Journal of Mass Media Ethics 21 (4): 286-303.
2. Nagaraj, S. (2000, October 13). Mera Bharat is mahaan, says DD-W to NRIs. Economic Times (Bombay). Retrieved from LexisNexis Academic database.
3. Nanjundaiah, S
2. Trans-national Television, Cultural Identity and Change: When STAR Came to India, Rajinder Dudrah, Sage publication, 2006.
3. Mankekar, P
4. Ninan, S. (1995) Through the magic window: Television and change in India. New Delhi, India: Penguin.
5. Page, D., & Crawley, W
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