Television Viewing Habits of Youngsters in India

Topics: Television, Television stations in India, StarHub TV Pages: 3 (973 words) Published: January 8, 2012

The latter part of the 20th century is known as the “Electronic age’’. It is estimated that 97%of the homes have atleast one television set. Children who come from homes without television are likely to view programs in schools, at friends house and in stores. Almost every youngster is exposed to television. Television has had a tremendous impact on the lives of the youngsters as it provides them with entertainment, information as and companionship. One of our television actors has said ‘that shows for youngsters are limited because there are not many takers for these programs .and family oriented soaps are getting more TRPs. He says that he himself being a youngster prefers to watch shows like friends, music based reality shows, films, etc. and not family oriented soaps. When youngsters watch television with their parents their choice always differs. Because youngsters prefer to watch channels like Mtv, Channel V and more of reality and entertainment show. While parents usually watch daily soaps and news, which most of the youngsters do not prefer to watch. There is hardly anything left for the youngsters to watch today because nowadays many daily soaps have been increasing. But there are a couple of channels catering to young audiences between the age group of 18-25 years.

The survey which was conducted to find out the television viewing habits among the youth gave us a lot of information as to what exactly the youngsters prefer to watch on television. And what changes they would like to have on television in future. Mostly all the youngsters watch reality shows. Like roadies stunt mania Khatro Ke Khiladi, Indian idol, Big Boss, Dance Reality shows, etc. Many of them watch shows on Sab Tv like Tarak Mehta ka Oolta Cashma , Comedy circus ,etc. They say that these shows give them entertainment and refreshment from studies. Some of them also watch Star Movies, HBO , and other movie channels. A few of them watch discovery,...
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