THE ROLE OF CUSTOMER CARE IN BUSINESS
Business has taken an upper hand on other activities that people are engaged in today’s world. A business firm requires customers for surviving. In other words, what fuel is to a car is the same as what customer’s satisfaction is to business. The provision of the term’s definition proves worth for enabling readers to get a real picture of the concept to be discussed.
Customer care involves putting systems in place to maximise your customers' satisfaction with your business. “Customer care” is a concept that a good number of scholars have been considering as an important element in ensuring business growth. The point is that any business relies mostly on the relationship between business firm and its customers. A good relationship between a business firm and customers is a sign of a growing business because the more you increase the number of customers the more you improve profitability that many investors consider when investing or buying shares in a company. Customer’s satisfaction can be assessed by taking into consideration different factors. Some of the factors that are taken into consideration are the following: how well your product or service matches customer needs: the value for money you offer, your efficiency and reliability in fulfilling orders, the professionalism, friendliness and expertise of your employees, how well you keep your customers informed, the after-sales service you provide. Matching your products and services to your customers’ needs is one of the factors that attract customers to stick to a business firm. Providing them with good products and services will strengthen your relationship with them and vice versa. Therefore, while doing business, it proves worth to bear in mind ways of ensuring the provision of good services and products. Then, customers have a habit of comparing the amount of money to be paid to goods that they desire to get from the seller. When they consider the price to be...
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