Junction accident

Topics: Television, Animation, Violence Pages: 6 (2717 words) Published: October 19, 2014
© International Journal of Management, Economics and Social Sciences 2013, Vol. 2(1), pp. 6 – 11.
ISSN 2304 – 1366
http://www.ijmess.com

Cartoon Network and its Impact on Behavior of
School Going Children: A Case Study of
Bahawalpur, Pakistan
Ali Hassan
Muhammad Daniyal

Islamia University, Bahawalpur, Pakistan
The objective of this study is to trace the impact on the
behavior of the children after watching cartoon programs. Cartoon network is one of the most favorite cartoon channels for
children. As cartoon network is 24 hours channel, so children spend most of their leisure time in front of it.
It not only
attracts the children through its contents but also inculcates some positive and negative habits in them. One of the main
factors which influence the children while watching cartoons is violence. Violence is a vital part of most of the cartoon
programs. Children are induced and attracted by violent content by broadcasters. The study design is survey research and nonparametric statistics is used for data analysis. This study explores the impact of violence presented in cartoons on children behavior. They not only imitate their favorite cartoon characters but even force their parents to buy the same costumes or

accessories as displayed by different cartoon characters. This study also depicts this fact that the behavior of the children in class is influenced by watching different cartoon programs.
Keywords:

Children behavior, violence,
behaviors, animations

cartoons,

pro-social

JEL: L82, M14

Television shows and animated films, for over 80

Cartoon

years, have been entertaining the kids. Felix the

behavior of kids i.e. their liking and disliking, way

Cat the first ever cartoon icon, which started its

of talking, and behaving with other children. It

journey in 1920s. In the next 10 years, Donald

also has a strong affect on their language and

duck, Mickey Mouse and Pluto was the cartoon

the way of their dressing and eating.

character which are being introduce by Disney
Brother’ s

attitude

and

Cartoon Network is the most favorite cartoon

children’ s

transmission in 1992, and has gained record

excessive

breaking popularity. Since August 2002, it has

watching of television. As cartoon watching is the

been watched in more than 80 million homes in

most favorite hobby of children in their leisure

United States of America and in 145 countries

time, so they like to watch the cartoons on

throughout the world. It is one of the top ad-

television rather than to do any physical activity.

supported channels for cable television network.

physical

activities

Now
are

a

(Box

the

channel in the world. Cartoon network started its

2004).

Studios

affects

Office

Mojo.com,

Cartoon

watching

day,

limited

by

Cartoon
Manuscript received January 5, 2013; revised February 23, 2013; accepted March 4, 2013.
Corresponding author Email: muhammad.daniyal@iub.edu.pk

Network

broadcasting

only

is

the

24/7 channel

“ Cartoons” ,

yet

its

and
68

percent audience belongs to children of the age

7
Hassan and Daniyal
group from 2 to 17 years, whereas, rest 32

generally

half-hour

commercials

for

profit

percent belongs to the age group of above 18

oriented companies. The last decade has seen

years and adults. The children from the age

an astronomical change in the genre of animated

group from 6 to 11 are the core audience of the

programs broadcasted on television. We are in

Cartoon Network (Stabile and Harrison, 2003).

the midst of “ toon-boom” (Kellogg, 1992).

Cartoon programs contained violence as its

Cable television network is now available to

integral part. It is noted that cartoon content is

about 75 percent of the US houses. Nickelodeon

full of violence than serial plays and comedies

and Cartoon network...

References: Box Office Mojo. (2004). Retrieved December 27, 2004, from
http://www.boxofficemojo.com
Gerbner, G., Gross, M., Morgan, L., & Signorelli, N. (1994).
Ginmann, M. (2003). Cartoons as information. Journal of
Information Science
Gokulsing, K, M. (2009). Popular culture in globalized India.
Kellogg, M.A. (1992). The Toon Boom. TV guide, 6-8.
Kemnitz, T.M. (1973). The cartoon as a historical source.
Klein, H. & Shiffman, K. (2006). Messages about physical
attractiveness in animated cartoons
Kottak, C.P. (1990). Prime time society: An anthropological
analysis of television and culture
Potter, W.J. & Warren, R. (1998). Constructions of judgments
of violence
Saturnine, R. (2004). The Adverse Effects of Cartoons on the
Minds of our Children
Stabile, C.A. & Harrison, M. (2003). Prime time animation;
Television animation and American culture
Susan, K. (2000). Hanna-Barbara cartoons return on new
boomerang
Westcott, T. (2002). Globalization of Children’ s TV and
Strategies of Big three
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