© International Journal of Management, Economics and Social Sciences 2013, Vol. 2(1), pp. 6 – 11.
ISSN 2304 – 1366
Cartoon Network and its Impact on Behavior of
School Going Children: A Case Study of
Islamia University, Bahawalpur, Pakistan
The objective of this study is to trace the impact on the
behavior of the children after watching cartoon programs. Cartoon network is one of the most favorite cartoon channels for
children. As cartoon network is 24 hours channel, so children spend most of their leisure time in front of it.
It not only
attracts the children through its contents but also inculcates some positive and negative habits in them. One of the main
factors which influence the children while watching cartoons is violence. Violence is a vital part of most of the cartoon
programs. Children are induced and attracted by violent content by broadcasters. The study design is survey research and nonparametric statistics is used for data analysis. This study explores the impact of violence presented in cartoons on children behavior. They not only imitate their favorite cartoon characters but even force their parents to buy the same costumes or
accessories as displayed by different cartoon characters. This study also depicts this fact that the behavior of the children in class is influenced by watching different cartoon programs.
Children behavior, violence,
JEL: L82, M14
Television shows and animated films, for over 80
years, have been entertaining the kids. Felix the
behavior of kids i.e. their liking and disliking, way
Cat the first ever cartoon icon, which started its
of talking, and behaving with other children. It
journey in 1920s. In the next 10 years, Donald
also has a strong affect on their language and
duck, Mickey Mouse and Pluto was the cartoon
the way of their dressing and eating.
character which are being introduce by Disney
Cartoon Network is the most favorite cartoon
transmission in 1992, and has gained record
breaking popularity. Since August 2002, it has
watching of television. As cartoon watching is the
been watched in more than 80 million homes in
most favorite hobby of children in their leisure
United States of America and in 145 countries
time, so they like to watch the cartoons on
throughout the world. It is one of the top ad-
television rather than to do any physical activity.
supported channels for cable television network.
channel in the world. Cartoon network started its
Manuscript received January 5, 2013; revised February 23, 2013; accepted March 4, 2013.
Corresponding author Email: email@example.com
“ Cartoons” ,
percent audience belongs to children of the age
Hassan and Daniyal
group from 2 to 17 years, whereas, rest 32
percent belongs to the age group of above 18
oriented companies. The last decade has seen
years and adults. The children from the age
an astronomical change in the genre of animated
group from 6 to 11 are the core audience of the
programs broadcasted on television. We are in
Cartoon Network (Stabile and Harrison, 2003).
the midst of “ toon-boom” (Kellogg, 1992).
Cartoon programs contained violence as its
Cable television network is now available to
integral part. It is noted that cartoon content is
about 75 percent of the US houses. Nickelodeon
full of violence than serial plays and comedies
and Cartoon network...
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