Improving Customer Service

Topics: Customer, Customer service, Good Pages: 11 (3442 words) Published: June 17, 2007

On-Line Masters of Business Administration

Assignment for course: BUS 576 Training and Development
Submitted to: April Flanagan
Submitted by: Chieoma Shabazz
Location of Course: On-Line
Date of Course Meeting: December 11, 2006
Date of Submission: December 11, 2006
Title of Assignment: Improving Customer Service

Certification of Authorship: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared specifically by me for this course.

Student signature: Chieoma F. Shabazz

Providing excellent customer service is no easy task. This aspect of business is a major force that can make or break profits. However, customer service is rarely mentioned in an organization's mission statement nor is it the top of the discussion list for staff meetings or training sessions. Providing the type of customer service that is expected by customers take a lot of thought and flexibility on the part of management as well as staff members. Oftentimes, it is the little things that are overlooked when dealing with customers that can make all the difference between a satisfied consumer and one lost to the competition. Acts such as leaving a calling customer on hold for extended amounts of time and not making them feel as if they are welcome in your business are things that should be avoided.

Improving Customer Service
Good customer service cannot be bought by an organization nor will it be found in the mission statement. Customer service is a trait that must be imbedded into the culture of an organization and the installation of this critical element is carried out by management. An organization which excels in customer service, is headed by strong leadership (Cardis, 2006). A good leader is someone who can outsmart, outplay and outlast competition (Cardis, 2006). Great managers are able to overcome obstacles and take advantage of opportunities. According to Cardis, poor customer service can be avoided by the following:

1. Avoid becoming stuck in the past. When you live in the past, you let the old ways rule.
This makes it hard to successfully respond to changes in the economy, culture, marketplace and industry. Those who choose to ignore this information will have difficulty satisfying customers.

2. Avoid allowing success to inflate your ego. Becoming too complacent will allow
competition to steal customers.
3. Build teams instead of silos. When departments work completely independent of one
another, there is going to be inter-department strife. When inter-department strife exists, so does poor customer service.
4. Always do the extraordinary. When customers notice fabulous things being done in a
consistent manner, a better perception of the company is created.
5. Embrace change. The country is undergoing rapid demographic changes and leaders
now need to know how to satisfy customers from different cultural backgrounds.
Hiring, training and promoting individuals who think differently, will ensure that all
cultural needs are being met.
Agency Background
The agency provides unemployed workers or anyone seeking employment, assistance from a statewide network of 36 Employment Service Offices located throughout the state. Services include testing, counseling, and referral to jobs. The Employment Service Offices assist all employers, large or small, with filling their jobs quickly with qualified personnel. All employment services are free to the public. Another major service offered by this agency is assistance with filing and processing claims for unemployment insurance benefits. It is the intention of...

References: Cardis, P. (2006). Leading the way to better customer service. Professional Builder, 71(9), 37-8.
Clark, D. (2004). Customer service: back to basics is better. Public Management, 86(11), 6-9.
Freedman, D. (2005). Service with a smile. Really. Inc., 27(10), 75-6.
Wagner, D. (2006). Satisfaction begins at home. Sloan Management Review, 47(3), 5.
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