Effects of cartoon on children behaviour

Topics: Television, Television network, Looney Tunes Pages: 8 (1652 words) Published: July 9, 2015
Literature Review:
Cartoon has taken a significant part in both children and parent’s life as both of them enjoys it. With the cuteness, funny approach, adorable looks etc. of the cartoon characters are making themselves more close to the viewers both adult and children. Studies have shown infants aged 18 months and older starts to show interest towards television and later within 2.5 years they have become an “active viewers” ( Aliyeva ). Cable television network is now available to about 75 percent of the US houses. Nickelodeon and Cartoon network broadcasts 16 hours/day and 24 hours/day respectively, having a Lion’s Share of TV viewership and about 80 percent of advertising impacts. Revenue generated by Cartoon Network in the year 2000 was $500 million (Westcott, 2002). Most of the classic animations on Cartoon Network are now no longer broadcasted on regular basis with the exception of Tom and Jerry and Loony Tunes dueto their popularity in kids (Susan, 2000). The main stream press, however, did not highlight the harmful effects of Cartoons and animations on kids. Cartoon Network is now no longer safe for kids due to its adult contents. Before it was believed by both the parents and children that cartoons which are being presented on television is safe e.g. a cartoon character of Joe Camel. But it is obviously having an adverse affects on children, if they watch cartoon character is smoking. We must assure the safe contents of cartoon programs and address the harmful effects of cartoon programs like Space Ghost and Harvey Birdman, Attorney at Law on kids. Clara and Marian (1980) studied the impact of TV cartoons on children free play behavior. Same children were observed both by researchers and the kindergarten teachers. Sixty-five children and their teachers (n=18) were studied. Every child was individually asked following questions. (1)Which programs do you like most on television? (2) Which cartoon programs do you like the most? (3) Name your favorite cartoon characters? (4) What are the reasons of your liking for these characters? After observing the free play activities (recess/outdoor play activities) of kids, their teachers were asked the following questions. What is your clear evidence from classroom that children have effects of cartoons on them? Do you know about children favorite programs? The results of the study have shown that cartoons were the most favorite program among the children on television. Children like those cartoons which are broadcasted on weekday afternoon. Teachers believed that cartoon viewing have a strong impact on “ inclass” behavior of children. Children often demonstrate television-related behaviors in the class rooms. Now a day, in social communication research, the impact of cartoons has gained a new status. Today, animation is used to convey the messages to target audience, e.g. in marketing and learning (Ginmann, 2003). The results of the research has shown that there are different variables having affects such as liking and disliking of cartoon characters, based on their gender, accessories and costumes they use, physical attractiveness, age, intelligence, anti and pro-social behaviors and over goodness and badness (Klein and Shiffman, 2006). Now a day, in social communication research, the impact of cartoons has gained a new status. Today, animation is used to convey the messages to target audience, e.g. in marketing and learning (Ginmann, 2003). The results of the research has shown that there are different variables having affects such as liking and disliking of cartoon characters, based on their gender, accessories and costumes they use, physical attractiveness, age, intelligence, anti and pro-social behaviors and over goodness and badness (Klein and Shiffman, 2006).

The influence of the media especially television in learning mechanism is considered to be veryimportant. Television has a strong impact on all of its viewers including all age groups. Today, our mother...
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