Effect of Television

Topics: Television, Culture, Mass media Pages: 45 (11424 words) Published: July 1, 2013
COVER PAGE

THE INFLUENCE OF WESTERN TELEVISION PROGRAMMES ON THE CULTURAL VALUES OF NIGERIA YOUTHS

(A CASE STUDY OOF CARITAS STUDENTS, ENUGU).

BY

EZIECHI, IFEOMA .S.
MC/2006/136

DEPARTMENT OF MASS COMMUNICATION,
FACULTY OF MANAGEMENT AND SOCIAL SCIENCE, CARITAS UNIVERSITY AMORJI-NIKE ENUGU.

TITLE PAGE

THE INFLUENCE OF WESTERN TELEVISION PROGRAMME ON THE CULTURAL VALUES OF NIGERIA YOUTHS.

(A CASE STUDY OF CARITAS STUDENTS, ENUGU).

BY

EZICHI, IFEOMA .S.
MC/2006/136.

THE PROJECT RESEARCH IS SUBMITTED IN PARTIAL FULFILLMENT OF THE AWARD OF BACHELOR OF SCIENCE (B.SC) DEGREE IN MASS COMMUNICATION FACULTY OF MANAGEMENT AND SOCIAL SCIENCE. CARITAS UNIVERSITY AMORJI-NIKE ENUGU STATE.

AUGUST, 2010.
APPROVAL PAGE
This research project by Eziechi Ifeoma .S. has been read and approved by the Deparment of a mass communication, faculty of management and social science for meeting the requirements. And it serves as a pre-requirement for the award of post degree graduate of Caritas University.

………………………..…………………………….. Mrs. Benson Eluwa Mr. Damian .U. Agboeze
Project Supervisor H.O.D Mass Communication

………………………...……………………………..
Date Date

…………………………..
External Examiner

…………………………
Date
DEDICATION
This research work is dedicated to God Almighty who made it possible for me to go the University. And my brother Mr. Eziechi Sunday, Sister Mrs. Chinyere Nkwoka ad others. ACKNOWLEDGEMENT
I sincerely express my gratitude to God Almighty, Who gave me life, good health, finance and literary ability to carry out this research project. I wish to convey my deep appreciation to my supervisor Mrs. Benson-Eluwa who despite her tight schedule in the office made out time to read and correct my manuscript. Her contribution will always be an imprint in my mind. I also wish to express deep appreciation to my lovely brothers and sisters who have always supported me throughout my studies. Finally, I express my gratitude to my H.O.D Mr. Damina Agboeze and my other Lecturers, in Mass Communication Department for their truthful contributions in making me who I am today. TABLE OF CONTENTS

Cover Page ---------i
Title Page ---------ii
Approval Page ---------iii
Dedication ---------iv
Acknowledgement --------v
Table of Contents --------vi
Abstract ---------vii
CHAPTER ONE
INTRODUCTION
1.1Background of the Study -----1
1.2Statement of the Research Problem ----2
1.3 Objective of the Study ------3
1.4 Significance of the Study -----3
1.5Research Question -------3
1.6 Research Hypothesis ------4
1.7Scope/Delimitation of the Study ----4
1.8 Assumption of the Study -----4
1.9Limitation of the Study -----5
1.10Conceptional and Operational Definition ---5
CHAPTER TWO
LITERATURE REVIEW
2.1 Sources of Literature ------6
2.2Review of Relevant Literature -----6
2.3Theoretical Framework ------12
2.4Summary of the Literature -----14
CHPATER THREE
METHODOLOGY
3.1 Research Design -------16
3.2Area of the Study ------16
3.3Population of the Study ------16
3.4Research Sample and Sampling Technique --17
3.5Instrument used for Data Collection ---17
3.6 Validity of the Instrument -----18
3.7Method of Collecting Data -----18
3.8 Method of Data Analysis ------18
CHAPTER FOUR
4.1 Date Analysis and Presentation ----39
4.2Hypotheses Testing --------47
4.3 Discussion of Findings ------52
CHAPTER FIVE
5.1Summary --------58
5.2 Recommendation -------59
6.3Conclusion ---------61
6.4Suggestion for further Studies ----63
ABSTRACT
This study probes the impact which Tv has on the cultural values of the Nigeria youths. It specifically tackles the impact of western Tv programes on Nigeria University...

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