Describe how customer service can be monitored and evaluated within a Dominos Pizza franchise.
Customer service Customer service is the service provided to customers before, during and after purchasing and using goods and services.
The importance of monitoring and evaluating customer service is it helps to improve the goods and services of the business which customers are not satisfied with.
Customer service can be monitored and evaluated through questionnaires where customers give their reviews on the goods or services that have been provided to them through a number of questions presented to them on a questionnaire.
Customer service can be monitored and evaluated through mystery shoppers who are internal employees who visit the stores unannounced and unknown by the employees to measure quality of the goods and services/ customer services provided to the customers and also checks if employees are following the business’s rules and regulations.
Customer service can be monitored and evaluated through reading independent and web reviews from random customers to check for their opinion on the goods or services provided by business in order to make sure that customers are being satisfied with the provided goods or services. A web review is monitored and controlled by the organisation itself while an independent review is done by someone who is not working for that organisation.
Customer service can be monitored and evaluated through comments cards provided to customers after they have purchased the goods or services. Customers give their opinion on the provided goods, services and facilities provided to them.
Customer service can be monitored and evaluated through staff feedback or internal customer feedback. This is done in staff meetings held daily or weekly where the employees give their own reviews on the goods and services provided to their customers which the business can gather together to improve the business.
The importance of...
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