Customer Satisfaction

Topics: Marketing, Good, Customer service Pages: 3 (1047 words) Published: May 23, 2004
Customer Satisfaction Strategies

What is customer satisfaction?
We are in the midst of a revolution in business. Some call it a customer revolution, others a quality revolution, others a service revolution. Organizations are attempting to obtain increased customer satisfaction by focusing on the quality of their products and the service provided. This movement toward quality has produced significant benefits but just like other business fads, joining and adopting the religion does not insure that the real objective of producing customer satisfaction will be obtained. Customer satisfaction is a key ingredient to the success of any business.It is the most important factor that creates repeated customers. Some people know it but do not realize its importance. If a customer of yours is satisfied with one of your products or services, chances are this customer will purchase more of your products or services, which will increase your revenue. Therefore, in order to have your new or existing customers buy more from you, you will have to follow techniques that work. Customer satisfaction takes a very important place in Marketing. As much as you think that your marketing strategies should help you generate sales, think about how the same marketing strategies could help you achieve Customer satisfaction. There are a lot of elements involved with Customer satisfaction. Know the problems of your customers and what they are looking for, then offer them the right products and outline the benefits to them. Most of the time, customers do not care about your product or its features. They care about what your product does for them. Therefore, do not just list the features of what you offer, but rather add the benefits of your products or anything you offer to your targeted audience (your customers or visitors). This is a very effective element for Customer satisfaction. The more profitable firms are those that are able to maintain their most valued customers throughout time....
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