customer relationship management

Topics: Marketing, Customer service, Customer relationship management Pages: 3 (975 words) Published: February 24, 2014

1. Customer relationship management (CRM) is one of the most important concept of modern marketing. It is a model for managing a company’s connections with existing and upcoming customers and maintaining profitable customer relationships by delivering superior customer value and satisfaction. Nowadays, significant changes are occurring in the ways companies relate to their customers. Big corporations are using Interactive customer relationships to reach their carefully selected customers, and new technologies have changed the marketing relationships in which customers interact with companies. Email, Web sites, Cell phones, Blogs, Social Networks are all new Internet capabilities that help a company manage customer relationships in an organized way. The Integrating Email marketing is a good example of customer relationship management, it has so many benefits for corporations such as Real time connection, greater segmentation and sales visibility. Besides, it also helps companies to create customer loyalty, satisfied customers remain loyal and talk favorably to others about the company and its products and services. On the other hand, there are many strategies for building long term customer loyalty and relationships: because customers are different and they always come with a variety of different desires, needs and expectations, the most important strategy is to know first your customer and to treat every single one with concern and compassion. The second strategy is to make sure the company provides true customer service because it is important to understand that customer service is now a base line expectation and not considered an added value. 2. The element of social factors is a major part of consumer buyer behavior. Human beings are social and they always need people to interact with and to exchange ideas to reach better solutions. These social factors consist of the consumer’s small groups, their family and their social status Reference groups...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Critically Evaluate the Extent to Which Customer Relationship Management Strategy and Processes Can Achieve Effective Customer Intimacy for...
  • Essay on Marketing Management
  • Marketing
  • Customer Relationship Management Essay
  • Customer Relationship Management (Crm) Strategy for Banking Essay
  • Customer Relationship Management Can Transform the Small Business Sales Model Essay
  • Dell
  • Management and Cost Account by Colin Drury Essay

Become a StudyMode Member

Sign Up - It's Free