The 5 Types of Customers
In the world today, the most difficult task to do is about dealing with human being. From the points of view of salespeople, they always want to attract, satisfy, and make transactions with all customers. However, in the reality, no retailers can satisfy the needs of all customers. Therefore, being sellers, we should pay our focuses on one particular type of customer who can increase our sales. To understand this type of good customer, let’s enjoy the role-play right now.
Loyal Customers: They represent no more than 20 percent of our customer base, but make up more than 50 percent of our sales. Naturally, we need to be communicating with these customers on a regular basis by telephone, mail, email, etc. These people are the ones who can and should influence our buying and merchandising decisions. Nothing will make a Loyal Customer feel better than soliciting their input and showing them how much you value it. In my mind, you can never do enough for them. Many times, the more you do for them, the more they will recommend you to others.
Discount Customers: They shop our stores frequently, but make their decisions based on the size of our markdowns. This category helps ensure your inventory is turning over and, as a result, it is a key contributor to cash flow. This same group, however, can often wind up costing you money because they are more inclined to return product.
Impulse Customers: They do not have buying a particular item at the top of their “To Do” list, but come into the store on a whim. They will purchase what seems good at the time. Clearly, this is the segment of our clientele that we all like to serve. There is nothing more exciting than assisting an Impulse shopper and having them respond favorably to our recommendations. We want to target our displays towards this group because they will provide us with a significant amount of customer insight and knowledge.
Need-Based Customers: They have a specific...
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