the advent of popular culture

Topics: Television, Soap opera, Popular culture Pages: 11 (2221 words) Published: September 13, 2014

The term “popular culture” according to scholars, like Raymond Williams and John Storey must agree with the qualifier popular. And any culture that is generally accepted among various classes in the society is fit to be called popular. However, for a culture to be popular in the twenty first century, it should be affordable and should appeal to all classes. In the sense that it influence on them must drive their pleasure towards this particular product or activity.

The soap opera Super Story has become a common household name when it comes to Nigerian television programmes. However, there are many factors that have enhance the general accessibility and viewing of this television program that is televised on A.I.T., N.T.A and several stations that have wider coverage. But this programme came when Nigerian soap operas were least common; Super story is a general name for the many titles that have been televised by television stations for over ten years. These titles are “Oh father, Oh Daughter,” “One Bad Apple,” “Nnena,” “Sister-Sister,” The Lion of Mogun” etc. The producer of this soap opera Wale Adenuga has been able to depict the social, political and economic state of Nigerian with close reference to the family organisation. Through this, he has been able to attract a large number of viewers in Nigeria who have become so addicted to the this episodic story as well as her theme song and have made this soap opera a must watched programme in most households every Thursdays.

The accessibility of this programme has been enhanced not only by free to air stations but by the official sponsorship of this programme by firms and establishments. Consumer producing companies like Indomie, Peak Milk, Cowbell and other producing firms like Ariel, Kiln and Vicks Blue have seized this opportunity to reach out to their consumers. In so doing, these firms indirectly have accepted the popularity of Super story in Nigeria. The advent of mass culture and mass techiological gadgets has aided the propagation of the television culture in Nigeria. However, the television and dramatic form which is the characteristic of the super story has become a household name with from its inception ten years ago from the creative pencil of Wale Adenuga.

Using the quantitative index to analyse the popularity of this television soap opera, many families have been engrossed and dedicated into watching this television soap opera where a variety of characters are depicted through moving images that are similar to life in Nigeria. Various editions have been used to depict realistic images that have aroused the pleasure of viewers over the years. These viewers’ emotion and sense have been touched with their apathy and empathy towards the characters.

Similarly, when approaches like culture and civilization approach are used to analyse the popularity of super story, it will be observed that the urban and mega cities produce a culture that is different from the pre-historical period. Thus, with a wide range of technological advancements and the possibility of buying television sets at a lower price depending on the quality, cultures like story-telling, riddles and folklores seem to be less popular among kids and families that reside in these areas. This culture is either been transformed into a mass culture or looses it place in the society. Soap operas and family programmes that show stories now occupy the story-telling tradition. In fact, telling story verbally have been sidelined motion images like “Tales by Moonlight,” Wale Adenuga’s Super story. The realization of these stories does not only fascinate the viewers, it becomes a popular topic in schools and offices where people, kids discuss about the last episodes and the forth coming episodes of Super story. Sometimes, these viewers are emotionally attached to some the characters and are moved to rebuke or praise a particular character’s way of life.

Also, Super story’s portrayal of...
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