Movie Analysis of Consuming Kids

Topics: Television, Marketing, Advertising Pages: 3 (1177 words) Published: March 26, 2014
In the film Consuming Kids, it really shows the dark side of marketing to kids. Marketing to kids gives them bad study habits because they will always want to play with their cool new toy that they saw on TV instead of doing their schoolwork. When I was young, I know that’s all I would want to do is play with my cool new toy. I would just keep putting off doing my work and I would tell myself that “oh I’ll get to it later” and later came and I never ended up getting to doing my work, because why do my boring schoolwork when I can play with my awesome toy. I think that from my personal experiences, that advertising to kids needs to have some kind of regulation so that kids improve their study habits which could also mean that the U.S. education system may become better because kids will be more willing to study instead of wanting to buy the new toy they saw on TV. I think the law saying the FTC can’t pass laws regulating marketing to kids should be torn up because it would make kids study more and it would also let the parents save more of their money instead of always being asked by their kids to buy that cool new toy they just saw on TV that everyone is getting. On one side though, marketing to kids could be considered good because it helps them build their imaginations and it gives them a good form of entertainment. If the toy is educational, it could help them with their studying instead of harming it. The restrictions placed on marketing to kids should be for non-educational products like action figures, video games, etc. The current form of marketing to kids needs some kind of reform.

In Consuming Kids, it appears that kids ages 5-10 are the most marketed to versus the 1-4 age group. I think this is because the 5-10 age group is more easily influenced by TV advertisements. There also isn’t as easy of a way to market toys for younger kids because they tend to be more educational and what little kid what say “Wow they’re leaning things by playing with that....
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