Case Study on Media Prima Sdn Bhd

Topics: Television, Television network, Television program Pages: 61 (11905 words) Published: October 13, 2014
Table of Content
Introduction of case
1.1 Media Prima Berhad
1.2 Competitors
Input stage of strategies formulation framework
2.1 External Factor Evaluation (EFE) Matrix
2.2 Competitive Profile Matrix (CPM)
2.3 Internal Factor Evaluation (IFE) Matrix
Matching stage of strategies formulation framework
3.1 Strength-Weaknesses-Opportunities-Threats (SWOT) Matrix
3.2 Strategic Position and Action Evaluation (SPACE) Matrix
3.3 Boston Consulting Group (BCG)
3.4 Grand Strategy Matrix (GSM)
Decision stage of strategies formulation framework
4.1 Quantitative Strategic Planning Matrix (QSPM)

1.1 Media Prima Berhad
Media Prima Berhad (MPB) is owned by Malaysian Resources Corporation Berhad and was listed on the Main Board of Bursa Malaysia (the Malaysian Stock Exchange) on 22 October 2003. It is a leading integrated media investment group in Malaysia. The Group has a diversified interest in a complete media platform from the broadcasting (TV and radio), online, outdoor advertising content creation, print media and event management. It provides services such as free-to-air TV Broadcasting, Production and Publication. Vision

Our vision is to deliver world-class services in each of our core businesses. We aim to create a corporate presence in strategically selected countries and markets. We dedicate our resources for growth in the interest of our customers, employees, stakeholders and the various communities within the countries in which we operate.

We commit to:
Support Malaysia's economic growth and pursuit of developed nation status by developing and delivering critical resources.

Build and sustain a leading position in the delivery of excellent services in each of our core businesses.

Enhance the quality of life through projects and activities that are socially, culturally and environmentally responsible.

Create shareholder value and uphold the principles of good corporate governance, integrity and honesty. Nurture a corporate culture that emphasizes the pursuit of excellence. Towards the end, employee-training, career development and the active sharing of knowledge and skills underscore the value we place on our employees as enablers of our Vision and Mission.

Timeline and key events in the history of Media Prima Berhad

1983: Media Prima’s origins date back to 1983 when shareholders of The New Straits Times Press (Malaysia) Berhad (NSTP) launched TV3.

1984: The nation’s first private TV network, in June 1984.

1988: TV3 subsequently went public in April 1988 and was placed together with NSTP under the holding of Malaysian Resources Corporation Berhad (MRCB).

1997: Media Prima also has interest outside Malaysia and the 1997 venture of TV3 in Ghana, which has since emerged as Ghana’s preferred free-to-air TV network, has proven to be a strategic expansion of its media assets.

2004: The year 2004 welcomed the incorporation of 8TV into Media Prima’s portfolio while the following year saw the acquisitions of two more TV networks, ntv7 and TV9.

2005: The Group also currently owns three radio networks, Fly FM, Hot FM and its latest acquisition Radio Wanita Sdn. Bhd. which has been rebranded as One FM. Media Prima’s venture in the radio industry began with the acquisition of Perintis Layar Sdn. Bhd., the holding company of Max-Airplay Sdn. Bhd. (Max) on 29 April 2005.

Synchrosound Studio Sdn. Bhd., the license owner of Hot FM was acquired by Media Prima on 30 December 2005.

2007: Completed acquisition of BTO, UPD & TRC on 31 March 2007.
Consolidate results of Outdoor Group from 1 April 2007.
Completed acquisition of MISB (holding company of 8TV) on 30 June 2007 MPB effectively holds 99.5% interest.
Implementing new media strategy through online revenue, catch-up TV on my, an online TV network portal (,,, on...
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